Nicola Plaisant
Founder and design leader based in Berlin.

I’m passionate about product design and strategy, building products and teams from the ground up.
 I help teams and peers make decisions and progress toward a goal, and I love branding and how the product speaks to the customer.

Feebee 360 Feedback
HR TECH • Designer, Co-founder
Cariqa
EV • UX Consultant
Mercedes-Benz
Automotive • Sr Strategic Designer
SumUp
Fintech • Principal Product Designer

My process

Understand and Empathise
The first step in every project is to listen carefully to users, subject matter experts and to your own instinct and training. Empathise with people and their context of use and needs that arise from it.
In my experience, most teams disregard design best practices even before they deprioritise user research. Start from first principles and note your assumptions down. Be the one that asks the stupid question in the room.
Discover and Prototype
Everything is a prototype, including conversations. The job of the designer is to build models - briefs, problem descriptions, lists of needs, user journeys, service blueprints and of course UI prototypes at different level of fidelity. Understand what your team needs, and provide the right model to advance the understanding of the problem of the whole team. I'd say, at least write down what you and the team knows in a document like this:
Project Starter
Release and Learn
Progression over perfection. The job is to deliver value, not fulfil our need for self expression. Some fundamental learnings can be experienced only through building a feature for real, release, and follow up. More often than not, grappling on perfection is an excuse to not follow up and iterate! And yes, typography and proper spacing needs to be 99% right from the start. Sloppiness is not agility.
Oh and btw nothing actually goes as planned, ever. So the process is more an intent than a rigid plan.

My experience

💳 Fintech. 🚗 Automotive. 🧭 Maps. 🎥 Media production. 📊 HR Tech. 📱Consumer electronics.

Feebee
Co-founder
July 2022 - Present
SumUp
Principal Designer
March 2020 - June 2022
Mercedes-Benz
Sr Strategic Designer
May 2018 - December 2020
HERE Technologies
Principal UX Designer
Nov 2012 - April 2018
Nokia
Sr Interaction Designer
March 2011 - October 2012
Shado, H-Farm
Interaction Designer, PM
August 2009 - February 2011
IDEO
Interaction Design Intern
May 2008 - October 2008
Download my cv