Mercedes-Benz
AUTOMOTIVE • Senior Strategic Designer
Project Overview
I work for the MB Digital Business Development team that eventually merged into Management Consulting. DBD was born from the buying of the startup Croove by Mercedes and the need of the financial organisation to establish a digital business development unit to work like an agency for internal clients of the Daimler Group.
My Role
As a digital consultant at Daimler and Mercedes-Benz, I supported teams and departments in their digital transformation journey by introducing agile and customer-centric practices, creating new services and products, and funding digital ventures. My focus was on co-creating impactful solutions with clients to drive a user-centered organization, resulting in a self-sustaining agile culture. My responsibilities included facilitating early project exploration and defining opportunities, building minimum viable products and pilots, and contributing to the internal branding and development of DBD tools and methods.
To launch the digital business development team we produced a video with the help of copywriter Danny Wünsch and designer Henning Soppe. This powerful video helped advertising our consulting services inside of the company and let our values speak for us.
The world is changing
Launch of DBD consulting
Jun 2016 — Jul 2017
See the full video
The management consulting team works closely with the senior leadership of Mercedes-Benz and Daimler to develop long-term strategic plans. This involves analyzing market trends and identifying growth opportunities, as well as assessing the company's current position and capabilities.
Strategy and Development
Jun 2016 — Jul 2017


Supporting innovation means also work to identify opportunities and develop new products and services that meet the needs of internal clients, including recruiting digital talent externally and internally for their projects.
Product development and agile transformation
Jun 2016 — Jul 2017

Read the case study